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Chitrakoot Collection:

Rise and shine

Rise and shine

Summer is here
Shining bright and clear,
Warmer and hotter,
So abloom like the dandelions
revived by the magic of the sunshine.


SUMMER, a season full of life. It could truly be referred to as the 'hot n sweet' season of the year, with 'hot' referring to the climatic conditions and 'sweet' referring to all the lovely memories we make with our friends and families. The memories we make during this season are uncountable. From turning into an aquaholic at the pool, walking barefoot on the beach, to watching the trees dance to the rhythm of the wind, there's too much fun going on under the sun. This season narrates a story of its own and we, without missing a chance try to capture and post all these special moments on our social media handles. This year, Kalanjali brings you another fab collection 'The Chitrakoot Collection', to add spice to your summer memories.

What comes to your mind when you think of 'Chitrakoot'? The famous pilgrimage centre in Madhya Pradesh? The epic Ramayana? Lord Rama?

Did you observe how while pronouncing the name 'Chitrakoot' we immediately had various thoughts, meanings and ‘Chitras’ forming in our minds. The word seems to narrate a story of it's own with an immense historical significance, giving us a desi - rural vibe to it. The word 'Chitrakoot' actually means 'the hill of many wonders’.

Kalanjali by capturing the many stories hovering around this district of many wonders in India, pays homage to our ancient folktales narrated to us by our older generation in the lap of nature. Thus, our summer collection is inspired by the artistic elements of the famous child friendly bed time stories, Jataka & Panchatantra tales.

The Chitrakoot Collection:

It is a playful and happy collection, just like the season of summer, providing an array of long and short kurtis for women, indo-western and ethnic clothing for boys and girls, and much more.

This collection is woven in South India and printed in Jaipur on the beautiful cotton textured fabric. The Fabric base is cotton woven bordered thans with intricate embroidery by hand and machine. This collection is completely based on white and checkered fabrics just like paper with lines and the patterns on it represent stories, revealing the true meaning of this collection. The motifs on the cloth, inspired by the folktales, are filled with motifs of elephants, birds etc. This summer collection comes in playful summer colours of pink, orange, white, blue, green etc.

Pro-tip by our designers at Kalanjali: With classic clean cuts and colourful folk motif prints on textured cotton fabrics, these styles can be mixed & matched with leggings, straight pants, crinkled dupattas to create your own fun style statement.

So what are you waiting for? Grab your coolest summer outfits at the nearest Kalanjali store or shop online.

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