Almost since 500 years, in the Guntur district, a small town called Mangalagiri has been cultivating a traditional practice of handicraft weaving. The fabric has been named after the place it is being produced in and thus, is termed " Mangalgiri Fabrics". These fabrics and sarees are weaved with the help of pitlooms from yarn by the interlace technique of warp and woof. These fabrics are famous since the Qutub Shahi era and so, a unique feature of these fabrics are its intricate Nizam inspired designs. The fabric goes through an intense process of collecting raw materials, cotton purification, dyeing, drying, winding of the yarn, spraying of rice conjee, weaving and designing. Mangalgiri fabrics are on demand, widely.
At Kalanjali, there is a whole new collection dedicated to mangalgiri fabrics. The collection is called " Heritage weaves". But why?
It is called so because the practice of handicraft weaving is like a feature to their culture and has become a part of their traditions. This art of weaving is passed on through generations and that is why, by recognising the exclusiveness, this collection is aptly called as " Heritage Weaves".
While in conversation with the designers on why they chose mangalgiri fabrics, they say, " Kalanjali has always been using traditional fabrics with contemporary styling in their new creation."